THE BIG BROTHER NAIJA PHENOMENON: A THREAT TO SOCIETAL VALUES...

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THE BIG BROTHER NAIJA PHENOMENON: A THREAT TO SOCIETAL VALUES



By: Amb. Eki David Greg, MKO (08100247710)








When the winds of change blow, some people build walls, while others build windmills." In the face of the Big Brother Naija (BBN) phenomenon, it's high time we assessed its impact on our society and decided whether to build walls of protection or windmills of indulgence.


THE NEGATIVE EFFECTS OF BBN


BBN has become a showcase for all sorts of negativity, promoting:


1. Moral decay: Explicit content and behavior that can desensitize viewers to immoral acts.


2. Unhealthy competition: Emphasis on competition and conflict that can foster envy and quarrelsome behavior.


3. Lack of role models: Contestants' actions and attitudes that can shape young minds in a negative way.


A CALL FOR ACTION


"The future belongs to those who prepare for it today." It's time for our government, parents, religious leaders, academias, and activists to take a stand against programs like BBN.


GOVERNMENT'S ROLE


The government should invest in educative programs that promote:


1. Cultural heritage: Preserving and promoting our rich cultural heritage to foster national pride and identity.


2. Positive role models: Showcasing inspiring stories and role models that promote good values.


3. Critical thinking: Encouraging critical thinking and problem-solving skills to empower our youth.


PROMOTING AFRICAN CULTURE


Africa's culture stands for:


1. Community and togetherness: Valuing family, community, and social cohesion.


2. Respect and dignity: Promoting respect for elders, tradition, and human dignity.


3. Hard work and resilience*l: Encouraging hard work, perseverance, and resilience in the face of challenges.


EDUCATIVE PROGRAMS: THE WAY FORWARD


"Knowledge is power." Investing in educative programs can empower our youth with the knowledge and skills they need to succeed. By promoting positive content, we can:


1. Build a better future: Shape the minds of future generations.


2. Rebrand our nation: Promote positive values and role models that reflect our cultural heritage.


A CALL TO ACTION


"The time for action is now." Let's work together to create a society that values education, integrity, and positive role models. We owe it to ourselves, our children, and future generations to take a stand against programs like BBN and promote educative content that uplifts and inspires.


THE GOVERNMENT'S RESPONSIBILITY


The government should promote nice and inspiring programs that:


1. Shape and build our youth: Empower our youth with positive values and role models.


2. Rebrand the society positively: Promote a positive image of our society and culture.


By working together, we can create a brighter future for our youth and our nation.


 RESPONSIBLE PARENTS, SPEAK OUT!

Comments

Anonymous said…
All these negativity is in your own opinion ! I am a parent and think it's helping our youths to channel their energy into focusing on the need to vie , exposing them to not accepting failure as an option while showcasing them to the world of PR
Getting adverts and movie roles for them
Is this not better than sitting at home and doing nothing or sniffing different drugs up and down?

150million naira is not the type of money anybody can be wagging their mouth about
Anybody above 18yrs is free to make a choice that would be life changing !
August 10, 2025 at 8:07 AM
Anonymous said…
It is an alarming threat things that are wrong is right and what is right is wrong ..which way are we heading to
August 10, 2025 at 10:37 AM
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